January 29, 2017

gift shop ›

How to create a retail store display that sells

A visually appealing gift shop display can sell items for you. When people are shopping on vacation or looking for a birthday gift for a friend, they’re not only looking for products. They’re looking for experiences.

We’ve all been here: you walk into a cluttered gift shop. You don’t really know where to start so you decide to start at the front and work your way to the back. About halfway through you’re overwhelmed with choices, so you give the shop owner a kind “thank-you” and leave.

Contrast that with how you feel when you walk into a gift shop with attractive, neatly arranged displays. Immediately you feel like you’re in an art gallery.

As a gift shop owner, you’re a curator. You have collections of products you know your customers will like. Make it easy for people to find what they want using visual merchandising, displaying items in ways that entice shoppers to enter your store and buy.

Who is your customer?

The first step to creating a display that appeals to your customer is knowing who they are and what they like. What do you already know about the people who buy from you, in terms of age and interests?

For example, someone interested in picking up a Resource Revival bike chain and bamboo coaster set is likely a cycling enthusiast who want to have something “their style” to place a nice, cold post-ride beverage on.

Appeal to your customers’ senses

An important part of visual merchandising is creating a full sensory experience (known as sensory branding). People love to interact with products before they buy them. You can also build atmosphere using music your visitors will enjoy and even using scents strategically. Using a pine or clean-scented diffuser near a display of bike-related items can remind a visitor how it feels when they’re out riding their bike.

Put yourself in your customers’ shoes

Look at your gift shop and each display as if you were a customer. A display should have a sense of balance—not symmetry but a logical placement of items, such as putting larger pieces down first as focal points. Other ways you can improve your displays include:

  • Contrasting colors and shapes to add visual interest.
  • Sorting items by color and shape if there are a lot of them (you’ll often see shops that sells bar soaps do this).
  • Using Shopify’s recommendation to place items of varying heights in threes.
  • Signage. Displays like the ones we provide with our keychains give visitors more information about the product and add an interesting visual element that will entice them to look closer.

Test your displays

Try different arrangements and take note of what products you sell the most of from each display every week. Moving an item to a different area or combining it with a different set of items can change the way it catches someone’s attention—and boosts your sales!

Would you like to display handmade, eco-friendly Resource Revival products in your gift shop? Browse our items